Our philosophy is to create eternal shoes that will eventually be inherited by following generations. Both the raw materials and the labor are 100% Mexican. Our main objective is to place Mexico in the highest level.
Adriana Soto earned a degree in Industrial Design from Universidad Iberoamericana in 2008. Adriana then traveled to Milan, Italy to obtain a master’s degree in Fashion Marketing at the Instituto Marangoni. Shortly after, she completed “The Art of Traditional Shoemaking” workshop at the Ars Suttoria school in New York City. She began her career as a shoe designer in 2004, being a supplier to the Mexican shoe company Michel Domit. Adriana worked with El Palacio de Hierro for 8 years as a supplier of footwear for different brands such as TOPSHOP, WILD & ALIVE, MINOLA and NICK & EM. In 2013 she presented her shoes at Fashion Week New York along designer Angel Sanchez. Her work has been recognized with several awards including “Footwear Designer 2012” by Fashion Group International Mexico. Adriana was invited to be a fashion analyst for the 2013 Oscars. In 2012, Adriana started making custom made shoes for men and women under the brand that bears her name. Celebrities such as Alejandra Guzmán, Belinda, Sebastián Rulli, Alessandra Rosaldo, Karla Souza, Ana Claudia Talancón, Altair Jarabo and Jimena Navarrete have worn her shoes.
The shoe development process starts with a personalized appointment were measurements are taken meticulously to find the perfect fit. The client chooses the model, the leather and the color of the soles, as well as many other details that make the shoes unique. Afterwards, the artisan production process starts where the cut, confection, assembly and finally the last finishes of the shoes are made. At last, a shoe fitting is performed to make the final delivery. The process takes approximately 8 weeks.
The leathers we use for the manufacture of our shoes are 100% Mexican. We work with different suppliers to achieve the finest finishes. Within our selection of materials we work with veil, calf, crocodile, among others. All of the exotic leathers we use come from certified Mexican hatcheries.